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Do you know the difference between PR & Advertising?

by Nancy E. Hassel, American Pet Professionals

Understanding the difference between public relations and advertising is important to know as a business owner.  Many confuse the two or just think they are the same, there are big differences to understand!

In this video we talk about the difference between advertising and PR or public relations that all pet professionals should know. We give simple tips for pet pros to know what to ask when hiring a pr firm. We also discuss what an advertorial is.

Watch to the end for a special Pet Industry Guide you can download to learn about other magazines based on the area of the industry you are in!

You can view the video here –>> https://youtu.be/EnloTdaYupc or below!  If you like our video, please like it, comment with any questions, and we would love if you subscribe to our channel! 

Pet Influencers at SuperZoo

By Nancy E. Hassel, American Pet Professionals As with any trade show, there are always booth babes to attract buyers over to the manufacturer’s booth and in the pet industry those influencer’s range from puppies for adoption, TV stars to social media influencer's, especially from Instagram. This year there seem to be more...
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Pet Industry Magazines you should be reading!

by Nancy E. Hassel, American Pet Professionals

Figuring out which Pet Industry Magazine you should be reading, learning from and subscribing to for your specific niche of the pet industry, can be overwhelming. 

In this video we tell you about the TOP four pet industry trade magazines for pet retail and manufacturing businesses.  All pet professionals should be reading these trade magazines, Pet Age Magazine, Pet Business, Pet Product News International and the new one Pets Plus Magazine.  

Watch to the end for a special Pet Industry Guide you can download to learn about other magazines based on the area of the industry you are in!

You can view the video here –>> https://youtu.be/27tMM1D2hek or below!  If you like our video, please like it, comment with any questions, and we would love if you subscribe to our channel! 

Pet Professionals need to have these 3 things

by Nancy E. Hassel, American Pet Professionals

Do you know what 3 things all pet professionals need to have? Regardless if you are a solo pet entrepreneur, animal rescue organization or corporate pet business – many pet professionals do realize how vital it is to have…watch the video to find out!

You can view the video here –>> https://youtu.be/mu1lzQVh9jA or below!  If you like our video, please like it, comment with any questions, and we would love if you subscribe to our channel! 

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