Category Archives: Pet Entrepreneurs

Are you measuring your social media ROI?

by Nancy Hassel, American Pet Professionals Recently I had to opportunity to be on a panel at a Pet Tech event in NYC and we were discussing what else, but pets and social media! The gist was about pet businesses getting more visibility on social, new pet start-ups and Instagram pets that...
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Year End Business Strategies for Pet Professionals

by Nancy E. Hassel, American Pet Professionals If you're like me, you are wondering how we are already looking at November, the holidays and the end of the year.  2017 has gone by in a flash and as pet pros so many areas of our industry are at their peak busy season over the...
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Do you know the difference between PR & Advertising?

by Nancy E. Hassel, American Pet Professionals

Understanding the difference between public relations and advertising is important to know as a business owner.  Many confuse the two or just think they are the same, there are big differences to understand!

In this video we talk about the difference between advertising and PR or public relations that all pet professionals should know. We give simple tips for pet pros to know what to ask when hiring a pr firm. We also discuss what an advertorial is.

Watch to the end for a special Pet Industry Guide you can download to learn about other magazines based on the area of the industry you are in!

You can view the video here –>> https://youtu.be/EnloTdaYupc or below!  If you like our video, please like it, comment with any questions, and we would love if you subscribe to our channel! 

10 tips to re-inspire your pet business

by Nancy E. Hassel, President of American Pet Professionals After recently speaking with a new pet professional and aspiring pet professional, their excitement about their industry and finding what they are ‘supposed to be doing in this world,’ in nothing short of inspiring. Or for this seasoned pet pro, seriously re-inspiring. I absolutely love...
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