Category Archives: Top Articles

Brand new courses now offered by American Pet Professionals!

by American Pet Professionals American Pet Professionals, (APP), has just announced the launch of their brand new online courses for the busy pet professional!  Making every pet conference is not always an option for pet professionals, the cost of traveling, attending, getting someone to cover their business can add up quickly. "While...
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Do you know the difference between PR & Advertising?

by Nancy E. Hassel, American Pet Professionals

Understanding the difference between public relations and advertising is important to know as a business owner.  Many confuse the two or just think they are the same, there are big differences to understand!

In this video we talk about the difference between advertising and PR or public relations that all pet professionals should know. We give simple tips for pet pros to know what to ask when hiring a pr firm. We also discuss what an advertorial is.

Watch to the end for a special Pet Industry Guide you can download to learn about other magazines based on the area of the industry you are in!

You can view the video here –>> https://youtu.be/EnloTdaYupc or below!  If you like our video, please like it, comment with any questions, and we would love if you subscribe to our channel! 

Pet Professionals need to have these 3 things

by Nancy E. Hassel, American Pet Professionals

Do you know what 3 things all pet professionals need to have? Regardless if you are a solo pet entrepreneur, animal rescue organization or corporate pet business – many pet professionals do realize how vital it is to have…watch the video to find out!

You can view the video here –>> https://youtu.be/mu1lzQVh9jA or below!  If you like our video, please like it, comment with any questions, and we would love if you subscribe to our channel! 

6 Tips to Stand Out from the Crowd

By Nancy E. Hassel, American Pet Professionals

Over a decade ago I worked full time at a PR firm, we had this enormous book, probably over 1,000 pages that had every odd holiday and regular holiday listed, by day, by week and by month. We would go through the book looking up...

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