Tag Archives: Nancy Hassel

Pet Influencers at SuperZoo

By Nancy E. Hassel, American Pet Professionals As with any trade show, there are always booth babes to attract buyers over to the manufacturer’s booth and in the pet industry those influencer’s range from puppies for adoption, TV stars to social media influencer's, especially from Instagram. This year there seem to be more...
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Pet Industry Magazines you should be reading!

by Nancy E. Hassel, American Pet Professionals

Figuring out which Pet Industry Magazine you should be reading, learning from and subscribing to for your specific niche of the pet industry, can be overwhelming. 

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6 Tips to Stand Out from the Crowd

By Nancy E. Hassel, American Pet Professionals

Over a decade ago I worked full time at a PR firm, we had this enormous book, probably over 1,000 pages that had every odd holiday and regular holiday listed, by day, by week and by month. We would go through the book looking up...

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Youtube for Pet Businesses|How to use Canva!

Ever wonder how pet businesses make beautiful, professional graphics on a consistent regular basis?  We did too, until a few years ago we learned about Canva - our absolute favorite graphic art software, and best of all it is FREE!   We do use Canva for Work, as there are additional functionalities...
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