Tag Archives: pet industry

Pet Influencers at SuperZoo

By Nancy E. Hassel, American Pet Professionals As with any trade show, there are always booth babes to attract buyers over to the manufacturer’s booth and in the pet industry those influencer’s range from puppies for adoption, TV stars to social media influencer's, especially from Instagram. This year there seem to be more...
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Pet Industry Magazines you should be reading!

by Nancy E. Hassel, American Pet Professionals

Figuring out which Pet Industry Magazine you should be reading, learning from and subscribing to for your specific niche of the pet industry, can be overwhelming. 

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6 Tips to Stand Out from the Crowd

By Nancy E. Hassel, American Pet Professionals

Over a decade ago I worked full time at a PR firm, we had this enormous book, probably over 1,000 pages that had every odd holiday and regular holiday listed, by day, by week and by month. We would go through the book looking up...

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10 tips to re-inspire your pet business

by Nancy E. Hassel, President of American Pet Professionals After recently speaking with a new pet professional and aspiring pet professional, their excitement about their industry and finding what they are ‘supposed to be doing in this world,’ in nothing short of inspiring. Or for this seasoned pet pro, seriously re-inspiring. I absolutely love...
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