Blog

Keep the momentum after Global Pet Expo!

by Nancy E. Hassel, American Pet Professionals  After 4 days at Global Pet Expo of seeing your peers, meeting new people, learning about new products, being educated at Global Academy, being honored with awards at the show – many of us can be on a high while there. When we are at...
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How to have a successful trade show

March 17, 2018 Heading to one of the 30+ trade show and industry events this year in the pet industry?  Here are some tips to help you have a successful show, and maybe think of a few things you may not have! ...
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Pet Age Magazine’s 1st Pet Food & Treat Fest

by Nancy E. Hassel, American Pet Professionals On Tuesday, February 6, 2018, Pet Age Magazine and PetAge 2.0 held their first ever Pet Food and Treat Festival the F.A.T. fest, a play on words for the upcoming mardi gras celebration.  This event was different than most industry events because it catered...
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Defining Success for Your Pet Business – Part 2

By Linda Williams, of The Brand Counselors, Featured Guest Contributor How Do You Define Success For Your Pet Business –Part 2 Key Performance Indicators ( KPIs) –Marketing In conversations with pet entrepreneurs, I always ask if their marketing activities are successful. The answer I hear most often is I don’t know. Sound...
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