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How Do You Define Success For Your Pet Business?

By Linda Williams, Featured Guest Contributor How Do You Define Success For Your Pet Business? Creating Key Performance Indicators( KPI): Part 1 Revenue   Is your business successful? How do you know?   The most common measurement of success is gross revenue. But how do you know if you’re on track to make...
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Year End Business Strategies for Pet Professionals

by Nancy E. Hassel, American Pet Professionals If you're like me, you are wondering how we are already looking at November, the holidays and the end of the year.  2017 has gone by in a flash and as pet pros so many areas of our industry are at their peak busy season over the...
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Brand new courses now offered by American Pet Professionals!

by American Pet Professionals American Pet Professionals, (APP), has just announced the launch of their brand new online courses for the busy pet professional!  Making every pet conference is not always an option for pet professionals, the cost of traveling, attending, getting someone to cover their business can add up quickly. "While...
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Do you know the difference between PR & Advertising?

by Nancy E. Hassel, American Pet Professionals

Understanding the difference between public relations and advertising is important to know as a business owner.  Many confuse the two or just think they are the same, there are big differences to understand!

In this video we talk about the difference between advertising and PR or public relations that all pet professionals should know. We give simple tips for pet pros to know what to ask when hiring a pr firm. We also discuss what an advertorial is.

Watch to the end for a special Pet Industry Guide you can download to learn about other magazines based on the area of the industry you are in!

You can view the video here –>> https://youtu.be/EnloTdaYupc or below!  If you like our video, please like it, comment with any questions, and we would love if you subscribe to our channel!