Blog

Are you measuring your social media ROI?

by Nancy Hassel, American Pet Professionals Recently I had to opportunity to be on a panel at a Pet Tech event in NYC and we were discussing what else, but pets and social media! The gist was about pet businesses getting more visibility on social, new pet start-ups and Instagram pets that...
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2018 Pet Industry Events Calendar!

Compiled by American Pet Professionals Happy 2018 pet pros! New year, new goals, and over 30 pet events held across the country for our pet industry!  If you haven’t yet started planning your year yet and what conferences you will be attending, displaying at or thinking of going to, here is our compiled list...
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How Do You Define Success For Your Pet Business?

By Linda Williams, Featured Guest Contributor How Do You Define Success For Your Pet Business? Creating Key Performance Indicators( KPI): Part 1 Revenue   Is your business successful? How do you know?   The most common measurement of success is gross revenue. But how do you know if you’re on track to make...
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Year End Business Strategies for Pet Professionals

by Nancy E. Hassel, American Pet Professionals If you're like me, you are wondering how we are already looking at November, the holidays and the end of the year.  2017 has gone by in a flash and as pet pros so many areas of our industry are at their peak busy season over the...
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