Tag Archives: American Pet Professionals

Keep the momentum after Global Pet Expo!

by Nancy E. Hassel, American Pet Professionals  After 4 days at Global Pet Expo of seeing your peers, meeting new people, learning about new products, being educated at Global Academy, being honored with awards at the show – many of us can be on a high while there. When we are at...
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How to have a successful trade show

March 17, 2018 Heading to one of the 30+ trade show and industry events this year in the pet industry?  Here are some tips to help you have a successful show, and maybe think of a few things you may not have! ...
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Defining Success for Your Pet Business – Part 2

By Linda Williams, of The Brand Counselors, Featured Guest Contributor How Do You Define Success For Your Pet Business –Part 2 Key Performance Indicators ( KPIs) –Marketing In conversations with pet entrepreneurs, I always ask if their marketing activities are successful. The answer I hear most often is I don’t know. Sound...
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Are you measuring your social media ROI?

by Nancy Hassel, American Pet Professionals Recently I had to opportunity to be on a panel at a Pet Tech event in NYC and we were discussing what else, but pets and social media! The gist was about pet businesses getting more visibility on social, new pet start-ups and Instagram pets that...
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