Tag Archives: Business

How Do You Define Success For Your Pet Business?

By Linda Williams, Featured Guest Contributor How Do You Define Success For Your Pet Business? Creating Key Performance Indicators( KPI): Part 1 Revenue   Is your business successful? How do you know?   The most common measurement of success is gross revenue. But how do you know if you’re on track to make...
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6 Tips to Stand Out from the Crowd

By Nancy E. Hassel, American Pet Professionals

Over a decade ago I worked full time at a PR firm, we had this enormous book, probably over 1,000 pages that had every odd holiday and regular holiday listed, by day, by week and by month. We would go through the book looking up...

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12 Companies at SuperZoo Promoting Pitbulls!

by Nancy E. Hassel, American Pet Professionals While I always cover the pet trade shows with my favorite new pet product finds, (see that article on LIPetPlace.com), this time at SuperZoo, I began to notice something that really put a big smile on my face.  The cute dogs at the show, sure,...
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7 tips for finding and hiring a business expert.

By Nancy E. Hassel, American Pet Professionals Very often I get the question from pet professionals about the need to hire an expert or someone to help them with XY&Z of their business.  Nancy "Who would you suggest to hire for _______" or "What product do you use for ______"  or "I need to...
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