Tag Archives: Instagram

Are you measuring your social media ROI?

by Nancy Hassel, American Pet Professionals Recently I had to opportunity to be on a panel at a Pet Tech event in NYC and we were discussing what else, but pets and social media! The gist was about pet businesses getting more visibility on social, new pet start-ups and Instagram pets that...
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Pet Influencers at SuperZoo

By Nancy E. Hassel, American Pet Professionals As with any trade show, there are always booth babes to attract buyers over to the manufacturer’s booth and in the pet industry those influencer’s range from puppies for adoption, TV stars to social media influencer's, especially from Instagram. This year there seem to be more...
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