Tag Archives: marketing

Money for your Pet Business!

by Nancy Hassel, American Pet Professionals In January, we kicked off 2019 with the ‘Month of Money’ for our members of American Pet Professionals, by hosting 3 different webinar type Q&A’s on different topics pertaining to money and growth.   Our 3 part series with three different experts were:
  1. How to Attract and...
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Luring in customers with creative old school marketing!

by Nancy Hassel, American Pet Professionals As a pet business owner are you worried about how many Instagram followers your business has?  Do you spend a lot of your valuable time trying to get people to notice your Facebook pages?  Or, are you concentrating on actual foot traffic in your community and people literally...
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Defining Success for Your Pet Business – Part 2

By Linda Williams, of The Brand Counselors, Featured Guest Contributor How Do You Define Success For Your Pet Business –Part 2 Key Performance Indicators ( KPIs) –Marketing In conversations with pet entrepreneurs, I always ask if their marketing activities are successful. The answer I hear most often is I don’t know. Sound...
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Do you know the difference between PR & Advertising?

by Nancy E. Hassel, American Pet Professionals

Understanding the difference between public relations and advertising is important to know as a business owner.  Many confuse the two or just think they are the same, there are big differences to understand!

In this video we talk about the difference between advertising and PR or public relations that all pet professionals should know. We give simple tips for pet pros to know what to ask when hiring a pr firm. We also discuss what an advertorial is.

Watch to the end for a special Pet Industry Guide you can download to learn about other magazines based on the area of the industry you are in!

You can view the video here –>> https://youtu.be/EnloTdaYupc or below!  If you like our video, please like it, comment with any questions, and we would love if you subscribe to our channel!