Tag Archives: marketing

Defining Success for Your Pet Business – Part 2

By Linda Williams, of The Brand Counselors, Featured Guest Contributor How Do You Define Success For Your Pet Business –Part 2 Key Performance Indicators ( KPIs) –Marketing In conversations with pet entrepreneurs, I always ask if their marketing activities are successful. The answer I hear most often is I don’t know. Sound...
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Do you know the difference between PR & Advertising?

by Nancy E. Hassel, American Pet Professionals

Understanding the difference between public relations and advertising is important to know as a business owner.  Many confuse the two or just think they are the same, there are big differences to understand!

In this video we talk about the difference between advertising and PR or public relations that all pet professionals should know. We give simple tips for pet pros to know what to ask when hiring a pr firm. We also discuss what an advertorial is.

Watch to the end for a special Pet Industry Guide you can download to learn about other magazines based on the area of the industry you are in!

You can view the video here –>> https://youtu.be/EnloTdaYupc or below!  If you like our video, please like it, comment with any questions, and we would love if you subscribe to our channel! 

Pet Industry Magazines you should be reading!

by Nancy E. Hassel, American Pet Professionals

Figuring out which Pet Industry Magazine you should be reading, learning from and subscribing to for your specific niche of the pet industry, can be overwhelming. 

In this video we tell you about the TOP four pet industry trade magazines for pet retail and manufacturing businesses.  All pet professionals should be reading these trade magazines, Pet Age Magazine, Pet Business, Pet Product News International and the new one Pets Plus Magazine.  

Watch to the end for a special Pet Industry Guide you can download to learn about other magazines based on the area of the industry you are in!

You can view the video here –>> https://youtu.be/27tMM1D2hek or below!  If you like our video, please like it, comment with any questions, and we would love if you subscribe to our channel! 

Professional Photography: Image is Everything!

by Nancy E. Hassel, American Pet Professionals This has been a topic I have talked about numerous times before, yet the message doesn’t seem to get through to many pet professionals.   Imagine you get an email from a pet magazine, TV show or newspaper, and they want to feature you. Write about YOU,...
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