Tag Archives: pet business

Defining Success for Your Pet Business – Part 2

By Linda Williams, of The Brand Counselors, Featured Guest Contributor How Do You Define Success For Your Pet Business –Part 2 Key Performance Indicators ( KPIs) –Marketing In conversations with pet entrepreneurs, I always ask if their marketing activities are successful. The answer I hear most often is I don’t know. Sound...
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Are you measuring your social media ROI?

by Nancy Hassel, American Pet Professionals Recently I had to opportunity to be on a panel at a Pet Tech event in NYC and we were discussing what else, but pets and social media! The gist was about pet businesses getting more visibility on social, new pet start-ups and Instagram pets that...
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How Do You Define Success For Your Pet Business?

By Linda Williams, Featured Guest Contributor How Do You Define Success For Your Pet Business? Creating Key Performance Indicators( KPI): Part 1 Revenue   Is your business successful? How do you know?   The most common measurement of success is gross revenue. But how do you know if you’re on track to make...
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Year End Business Strategies for Pet Professionals

by Nancy E. Hassel, American Pet Professionals If you're like me, you are wondering how we are already looking at November, the holidays and the end of the year.  2017 has gone by in a flash and as pet pros so many areas of our industry are at their peak busy season over the...
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